WHAT IS THE COGNITIVE APPROACH OF HUMAN BEHAVIOUR?
Cognitive comes from the Latin
‘Cognito’, meaning to apprehend or understand.
The cognitive approach developed largely as a reaction to the
behavioural approach. Cognitive psychologists
argue that individuals do not passively respond to stimuli.
But actively process information in their brain before responding to the information. They are interested in what happens in the mind between the stimulus and the response. They look at topics such as perception, memory, thought, language and attention. They try to explain behaviour in terms of these mental processes. Cognitive psychology is used in many different ways, such as suggestions on how to improve our memories, improving performance in situations that require concentration, such as air traffic controllers and so on.
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