The roots of Behavior Modification can be traced to early experimental studies of human and animal learning,most notably in the traditions of Ivan Pavlov and B. F. Skinner (Barrett, 1977; Rachlin, 1970; Skinner, 1953; Wolpe, 1973). A vast literature of more than sixty years’ accumulation (Britt, 1975) attests to the power of the quantitative experimental method that forms the basis of the applied behaviorist’s practice (Hersen and Barlow,1976).

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Reblogged this on ACCREDITED SENIOR PSYCHOTHERAPIST / COUNSELLOR -Dr.Fawzy Masaoud-LONDON, ENGLAND and commented:
WHAT IS THE HISTORY OF BEHAVIOUR MODIFICATION AND MENTAL HEALTH
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